Public Relations

Many of us must have started their innings with Public Relations or just going तो. It’s a discipline to make lovely business relationships. These personal guidelines will help you to understand and clear your basics on how to start your career and what to do.

I was very confused and literally don’t know anything what & how to do anything on the first day of my first call to a journalist. I have compiled these from various websites for my personal use a long back, a now I forgot their names, so I am’ attributing this to every website, from where I have taken this।

I want to write something on this everyday, so my tip 1 for the day is:

1 Know the reporter and the publication before picking up the phone। First, build a targeted media list of the publications that may have an interest in what you’re pitching, and then determine which journalists you should be talking to at those publications. If you are pitching a portal story to a technology magazine, for instance, don’t begin emailing and calling all of the reporters you can find at the magazine. You will be wasting time and reducing your chances of coverage by aggravating the staff. Once you know who to target, you should also find out what he/she has recently written to understand the subtleties of their coverage area. This will help you create targeted pitches and story ideas that are both compelling and relevant.

For tip 2 please continue reading my blog, happy callin' :)